As with any project, during a random night on the playa my good friend S4 turned us around (Spacebug and Starfive), pointed at these chaps and asked "Why?"
It turned into a thing, I pulled out my trusty dusty iPhone, started recording while walking up, and asked that very same question. The answer we got back was beyond anything we were expecting. In the end we interviewed about a dozen or so people through out the week. It was loads of fun and I'm really glad we all did it.
I've setup a site where we'll be posting the interviews, one per week. Please check it out and listen to some of the recordings, as they're extremely entertaining and interesting.